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Graphic designing is what all started when it comes to signage printing and then followed up with the standardisation of brand colours that bond with customers psychologically. This is where the role of Pantone fits into, which SS Shalgaonkar (Sam), Regional Sales & Marketing Manager, Pantone, SouthAsia, narrates in a freewheel conversation with Sign & Graphics.

This year marks a major milestone for ASTARI, Indonesia’s leading acrylic sheet manufacturer, as it celebrates 45 years of delivering its values worldwide through its globally recognised brand ASTARIGLAS®.

When it comes to fabric boxes readily available in the market, they are all predictably made in square shape. This limitation to one shape in manufacturing these innovative modular display systems is no longer a restrain at Ahmedabad-based Karni Alufab. This leading producer of textile & aluminium profiles for silicone edge graphics (SEG) displays with and without lighting is now equipped with an advanced automatic machine to manufacture fabric boxes in any shapes.

Metamark—The Materials Company, whose products gain wider specifications by signage professionals across the world, has expanded its offering with new architectural films for the Indian market. In a freewheel talk with Sign & Graphics, Tom Reece, Commercial Lead–Architectural, Metamark, Lancaster, gives an insight into the new development.

Any business’s most important component is its brand, and every marketing effort is built around positioning that brand correctly and precisely in the market. Signage is nothing less than a fundamental brand strategy that must be carefully and creatively analysed, as well as updated as needed. A lot of preparation and knowledge get involved to make designs & strategies function effectively in practice. In this, a signage system provider who is new to the industry or does not operate on a large scale can work with established modular signage providers like Cosign to achieve better results.