KP Nuts’ campaigns championing ‘quality’

Irish company Tayto Snacks launched an all new OOH campaign incorporating bold copy for the country’s favourite nut brand. The latest campaign highlights the brand’s superior quality and leading position within the segment, with the strap-line ‘There’s nuts, then there’s KP Nuts’. Designed to capture consumers’ attention with amusing and witty headlines the campaign playfully reminds shoppers of the importance of quality and enjoyment when deciding on a purchase. The top-of-mind OOH campaign was planned by Starcom and Source OOH ran on roadside 48 Sheets and Adshel, alongside Adboxes and Mall screens.