Denny’s omnipresence celebrates new campaign from TBWA

Ad agency BWA\Ireland has rolled out a new campaign for the Pilgrim’s Europe-owned brand Denny. It’s called ‘Denny Time, Denny Place’, the new campaign is being rolled out across TV, VOD, OOH, social, and digital channels. The campaign highlights the many ways Denny products are consumed in Irish households whether it’s a late-night slice of ham or an after-match dinner, and the creative platform taps into the unique and spontaneous nature of ‘Denny moments’. The campaign celebrated Denny’s widespread popularity, versatility, and extensive product range was a key focus for the agency.