Coca-Cola doubling down on personalisation with ‘Share the Feels’ campaign

With the launch of ‘Share the Feels’ campaign, Coca-Cola is doubling down on personalisation as the OOH visuals in the campaign transform name pairings into unexpected messages that capture the spark of connections between friends. The campaign was born from exploring hundreds of name combinations, each carefully chosen to evoke positive messages that reflect the energy and emotion of people coming together. For instance, Finlay and Rebecca create ‘Fire,’ Paul, Arthur, and Daisy form ‘Party’ and Maddie, Craig and Victoria become ‘Magic.’