Bank of Ireland and Visa speak your language

Bank of Ireland, in partnership with Visa, was live with a Digipanel media first in Dublin city centre. The campaign saw all faces of the digital loop at Mary Street and King Street taken over exclusively by the brand, each rotating through six different language versions of the creative. Each Digipanel structure has been fully vinyl wrapped, creating standout presence in two of the capital’s busiest pedestrian locations. The takeover element was delivered in collaboration with JCDecaux. Planned by PML and OMD, the wider campaign also included standard Digipanels, Commuter dPods, Adshel Live Roadside and Global Station Galleries displaying multilingual copy, while classic roadside formats including roadside 6s, Metropoles and 48 Sheets displayed static English copy.