International campaigns

O2 and its agency-of-record VCCP have unveiled a 360-degree campaign centred around life’s greatest moments. At the heart of the project across the UK is a hero ad titled ‘First Breath’, which captures a newborn baby’s first moments and…

MARS-owned Dreamies’ marketing drive ran across social media and OOH, with activations featuring models of cats in varying poses which can be found hanging on billboards, climbing drainpipes and on rooftops across London. The fibreglass…

KFC launched the latest installment of its surreal ‘Believe’ campaign, which this time saw a man inducted into a cult and transformed into a piece of fried chicken. Developed by creative agency Mother, the work followed on from a series of…

In London, BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were powered down to mark Earth Hour on March 22 at 8.30pm. The outdoor locations were joining other prominent landmarks including the…

Beer brand Corona has heralded the start of British Summer Time (BST) with a new OOH campaign paying homage to the traditional wedge of lime served with its drinks. Devised by parent company ABInBev’s in-house creative agency DraftLine…

Tesco Mobile launched a new OOH campaign that aims to make Mother’s Day more inclusive. The campaign, devised by creative agency BBH London, encouraged the public to call their mother on March 30. It included targeted executions based on…

Frozen food brand McCain had taken over Outernet London, a digital exhibition space at Tottenham Court Road, as part of its ‘Let’s All Chip In’ campaign. Led by PHD and Grand Visual, with the former agency behind media planning and buying,…

Montreal-based signage and vinyl graphics business TrimSign used Drytac’s FloorTac Textures one-step polymeric floor graphic media to create a custom dancefloor and dining area for a unique wedding. The signage major works with a wide range…

Dubbed as ‘KFC Out-Doors’, this disruptive campaign in Dubai redefined what it means to be open 24x7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut doors of…

McDonald’s Hong Kong celebrated Chinese New Year in a truly futuristic manner. Collaborating with DDB Group Hong Kong, the company introduced the integrated campaign that not only drew inspiration from last year’s ‘Raise Your Arches’…