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International campaigns

Magnificent 360-degree campaign of O2

O2 and its agency-of-record VCCP have unveiled a 360-degree campaign centred around life’s greatest moments. At the heart of the project across the UK is a hero ad titled ‘First Breath’, which captures a newborn baby’s first moments and…

MARS’ cat treat creates stunning new outdoor campaign

MARS-owned Dreamies’ marketing drive ran across social media and OOH, with activations featuring models of cats in varying poses which can be found hanging on billboards, climbing drainpipes and on rooftops across London. The fibreglass…

KFC releases playfully surreal new ad

KFC launched the latest installment of its surreal ‘Believe’ campaign, which this time saw a man inducted into a cult and transformed into a piece of fried chicken. Developed by creative agency Mother, the work followed on from a series of…

Corona celebrates summer with sunset-themed billboards

Beer brand Corona has heralded the start of British Summer Time (BST) with a new OOH campaign paying homage to the traditional wedge of lime served with its drinks. Devised by parent company ABInBev’s in-house creative agency DraftLine…

Mother’s Day more inclusive in Tesco Mobile campaign

Tesco Mobile launched a new OOH campaign that aims to make Mother’s Day more inclusive. The campaign, devised by creative agency BBH London, encouraged the public to call their mother on March 30. It included targeted executions based on…

‘Let’s All Chip In’ campaign of McCain

Frozen food brand McCain had taken over Outernet London, a digital exhibition space at Tottenham Court Road, as part of its ‘Let’s All Chip In’ campaign. Led by PHD and Grand Visual, with the former agency behind media planning and buying,…

‘KFC Out-Doors’ campaigns celebrate new 27×4 services

Dubbed as ‘KFC Out-Doors’, this disruptive campaign in Dubai redefined what it means to be open 24x7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut doors of…