Branding goes cool for Uber in Illinois


Hanover Park, an Illinois-based signage company, creates environmental graphics for Uber’s 461,000 sq ft space spanning three floors. Created between the complexity of the task, partner quality expectations, and supply chain and pandemic-related issues, the branding project transformed the office space into a new avatar. For Hanover Park, the project has been one of the most challenging tasks in its history – but also one of the most beautiful spaces ever executed still date. Hanover Park created the myriad bespoke branding using the EFI Vutek H5, Zünd cutters, etc. Highlights include DreamScape wall-covering, window films and vinyl graphics, printed wheat-paste murals, acrylic and recycled aluminum letters, etc.