Spotify with another brilliant outdoor campaign


Music app Spotify recently launched their autumn outdoor campaign—‘Listen Like You Used To’. The campaign called out the cultural differences of the last decade. A series of witty building banners, digital signs and other platforms have used to unveil with a load of well deserved praise on Twitter. In the campaign, a drop banner on London Rd Manchester read ‘1998 – Baggy Jeans and Chokers Are In. Spice Girls are On Tour 2019 – Ditto.’ Zenith Media, a part of Publicis Media, created the landmark campaign with excellent strategy, an idea, simplicity, clarity, great copy and a nice artwork. As part of the campaign, a Clear Channel bus shelter in Cardiff displayed ‘1995 – Smashing Pumpkins: 2019 – Smashing Avocados!’