JCDecaux debuts original piece of indigenous artwork

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Leading OOH media company JCDecaux has partnered with the Victorian Department of Transport and Planning and the WurundjeriWoiWurrung Cultural Heritage Aboriginal Corporation, to install Australia’s first original piece of Indigenous artwork connected to a new digital large-format billboard across the busiest West Gate Freeway.By integrating this incredible piece of Indigenous artwork into the urban landscape, JCDecauxis not only enhancing the visual appeal, but also encouraging dialogue and understanding about the diverse cultural heritage that enriches the society. The partnership and artwork signify JCDecaux’scommitment to supporting and amplifying Aboriginal and Torres Strait Islander culture.