McDonald’s gives jingle a jubilee makeover with ‘One’s Loving It’

McDonald’s, along with its agency partners Ready 10 and Leo Burnett, has joined in the jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover, changing one of its menu items and outdoor displays, even giving consumers a taste of what it feels like to dine like a royal. The reinvented jingle, One’s Lovin’ It, has been recorded by the Royal Philharmonic Orchestra to commemorate the recently passed away Queen’s 70th year on the throne.