McDonald’s gives jingle a jubilee makeover with ‘One’s Loving It’

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McDonald’s, along with its agency partners Ready 10 and Leo Burnett, has joined in the jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover, changing one of its menu items and outdoor displays, even giving consumers a taste of what it feels like to dine like a royal. The reinvented jingle, One’s Lovin’ It, has been recorded by the Royal Philharmonic Orchestra to commemorate the recently passed away Queen’s 70th year on the throne.