Twitter OOH campaigns set brilliant marketing move

Titled ‘Tweet it Into Existence’, Twitter launched a huge OOH campaign across eight North American cities including New York, Los Angeles, Houston, Chicago and Toronto, featuring historic tweets from celebrities like Megan Thee Stallion, Diamond DeShields, Niall Horan, Issa Rae, Bubba Wallace, Simi Liu and Demi Lovato. The tagline is a call to action for all the dreamers out there. As part of the campaign, Twitter is donating nearly $1 million to charities of the stars’ choice on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation and UNICEF Canada.
With the campaign, Twitter took over the big screens at Yonge-Dundas Square and Union Station in Toronto.