Community building and educational OOH campaign at Ontario festival


As part of community building and educational campaign at the Wake the Giant festival in Thunder Bay, Ontario, Nishnawbe Aski Nation (NAN), an organisation that represents 49 First Nations in northern Ontario, needed a printed exhibit that would cover approximately 1500 sq ft and could be used in different locations throughout the year. Generator Insights Strategy Creative decided to call upon a company they’ve worked with in the past—PNH Solutions, a specialist in outdoor marketing, custom banner display signs. PNH handled creating a modular structure for an indoor and outdoor setting with ‘natural elements, colourful earth tones, and traditional Ojibwe art using Durst Rhotex 320 dye sub textile printer onto dye-sub fabric and HP Latex 3000 printer onto vinyl.