Cake van decorated using Metamark vinyl in stunning way


Smuj Creative is based in Gloucester city in west of England and so is its client JR Cakes that wanted to brand its red van. When your client makes cakes for a living and has a van they want branding, thoughts turn naturally enough to the power of durable inkjet print and its ability to render small things larger than life and in shrieking advertisers’ colours. The ideal choice was Metamark M7, a polymeric calendered coloured vinyl featuring a soft handle 70 micron face film, a high grade permanent solvent based adhesive and a performance-tuned lay-flat liner, that wrapped the cake van.