OOH creative heralds a positive message of COVID-19 recovery


As the world continues to recover from the widespread pandemic scare, Foxpoint and Voodooh teamed up to broadcast a positive message. Arizona-based Foxpoint is Foxpoint is a rapidly growing outdoor advertising company and Voodooh is a dynamic DOOH content production company. Voodooh created a campaign that tapped into live and rising ‘Total Worldwide Recovery’ numbers of COVID-19 provided by John Hopkins Data. Foxpoint displayed the campaign on their 10 Times Square location. The unique creative highlighted letters from the words ‘DEATH FEAR TRAGEDY’ to spell out ‘DEFEATED’ which promotes a positive outlook.