Lacoste store stunningly sports Novak Djokovic


Located at Broadway Street, Soho, in New York City, a unique Lacoste store has been branded with Novak Djokovic. The store has set a new course while renovations with innovations in graphics and textures are being implemented. Then the store is staged like a brand Lacoste with its brand ambassador Novak. The store as a brand, interior graphics and designs develop a branding appearance. They tell a story to consumers, evoke emotions and connects to the grand slam star. This unique Lacoste store leads customers to the desired product virtually by itself and story of Novak. After all, the store’s layout delivers first and foremost appeal to the customer. The arrangement of shelves and merchandise fixtures incorporate the insights of cognitive essence of Lacoste and Novak.