Oatly’s OOH campaigns in North America witty and smart


Latest OOH campaigns Oatly in North America is about smart and witty quips about the advertising itself. Some of the ads are consecutive, making the viewer frantically look around the subway car for more. Originally a Swedish oat drink company, Oatly turns liquid oats into food and drinks with maximum nutritional value and minimal environmental impact. Focused on clean and provocative products, the campaigns target young and hip urbanists who are into street art and food culture. This target group takes care of its nutrition and appreciates vegan and vegetarian food trends. Surprisingly, Oatly’s ad campaign doesn’t celebrate this momentum at all. No ad addresses the benefits of the products.

Instead, Oatly uses the ad space for a gigantic hack. It makes fun of all the large corporations that run traditional and stale marketing campaigns.