TECHNOLOGY - Vin International: transforming signage industry with LEDs
Vin International, which has initiated the use
of LEDs in channel letter signs, has proven
their value in the signage industry by
providing solutions to the companies like
Reliance and Vodafone. Presently, they have
the widest range of LED lighting solutions
for channel letters. Here’s a success story
of their glorious growth in India.
Introducing the concept of
substituting Neons with
LED lights, Vin International
started their operations in India
three years back when LEDs
were new to the Indian market.
A lot of customers were looking
to substitute this traditional
form of lighting with LEDs as
these have a lot of advantages
over neons.
Initially the major roadblock for
LED’s in India was the high
prices. But as the prices
started reducing over the last
3 years, LEDs have been
gaining acceptability. Now,
a large number of customers
understand the low cost of
ownership with low electricity
consumption, reduced
maintenance and longer life.
Over the last one year, lot of
corporates have also shown
interest in LEDs. Most of the
large and premium brands want
to differentiate their signs
amongst the clutter. They want
to replace the traditional flat
signs (digitally printed signs)
with 3D signs as these provide
differentiation with a longer life.
In short, they ‘look better,
innovative and last longer.’
It is interesting to know, as a
case study of providing LEDs
signage solutions to Reliance
MART. Launching their foray
into the hyper market segment,
Reliance Retail Limited wanted
a special sign, which stands out
from the clutter. For the
purpose, they chose a LED
channel letter sign. Vin
provided them a channel letter
solution with PERMLIGHT
LEDs. PERMLIGHT Limited is
one of the leading makers of
LED modules for the sign
industry in USA, which offers
five years warranty on their
products. Vin offered Reliance
a world-class channel letter sign
for their first ‘Reliance MART’
hyper market in Ahmedabad.
This is probably the largest
LED sign in India measuring five
meters height and 20 meters
width. This LED signage, which
consumes very low power, is
eco-friendly and needs almost
no maintenance. Now, Reliance
MART is looking for to add
more stores with similar LED
signs.
Besides, Vin International also
provided signage solutions to
Vodafone, which recently went
through a brand change
exercise in India. Vodafone
wanted their stores to have a
look similar to their
international ones around the
world. After going through
several rounds of prototyping,
Vin came out with perfection on
the signage for them. The
biggest challenge for the
company was to create the
Roundel for the Vodafone logo
and the animation inside the
roundel. They provided this by
using LED lighting with specific
software and hardware to
achieve a smooth light
animation inside the
speechmark of the roundel
logo.
Now all the Vodafone stores
across India will have this
animated roundel with LEDs.
Vodafone is using PERMLIGHT
LEDs in all their signs. LEDs
have been used for the letters,
the roundel and the peelback
in the side with a red LED
floodlight. A team of
converters across India is
working on this sign
programme for Vodafone.
Vin offers their customers the
most suitable and innovative
ways with 3D signs concepts
using channel letters. Since they
have the expertise and technical
know-how to provide
customers an innovative
solution in signs, they have
evolved a nationwide network
of distributors and converters
under national sign programme
executions.
