SIGN SOLUTIONS - Balaji Sign & Graphics
- A complete signage material provider
Delhi-based Balaji Sign & Graphics (BSG),
a leading signage materials provider, has
established itself firmly in the market
with its strong logistic support and
product focused approach. While
conversing with Sign & Graphics, Gaurav
Sharma of BSG revealed his views and
objectives about his company. Excerpts…
"To be a leading
competitive trading
company by setting high
standards in the industry and to
achieve excellence through
quality, competitive orientation,
and teamwork” – with this vision
in mind, Balaji Sign & Graphics
(BSG) has come a long way. They
have become one of the most
trusted suppliers in the industry
with strong strategic approach and
continuous improvement in
management and operational
efficiency as well as optimization
of systems.
They emphasize customer
values and strive for long term,
mutual beneficial relationship
with customers. And to serve
them better, the company’s
product offerings cover the
entire gamut of signage
requirements, which include
laminations, backlit and banner,
sign making films (cast and
calendered), and monomeric
films for screen and solvent
printers. “We have aggressive
plans for promoting Avery
Dennison product line. As a
marketing oriented company
with strong presence in North
India, we will be focusing on
new product development as
well,” Gaurav told.
To provide the highest level of
service to customers in order to
build a trustworthy and long
lasting relationship, BSG has a
24-hr material availability
scheme to fulfill the
requirements of their
customers. The company is also
very keen to educate its
customers about the right
quality products, for which they
have established a “knowledge
center.” For local presence, they
have started one in Paharganj,
New Delhi and are planning to
launch more centers in Jaipur,
Lucknow and Punjab in near
future. There is a lot of
knowledge gap for the
customers to understand the
products, and they believe that
these centers will definitely
reduce this gap and help to
respond very quickly to the
customers’ queries.
Having separate team for screen
and solvent printing product line,
the company has always given
importance to latest innovations.
They introduced automotive and
other replacement market
product line to cater screen
printers. The new range of Avery
materials like vinyls, frontlit
banner and backlit flex has been
introduced recently. For solvent
printers, they introduced floor
graphics films, lamination films,
vehicle wrapping films and other
special range of product line.
Other major focus for them will
be on corporate specification
business wherein they specify the
Avery products in banking,
telecommunication, retail chains,
consumer durables, FMCG,
petroleum and many more.
The prime objective of the
company is growth, both with
principles and customers. “It is
our responsibility to ensure
reliable supply and flexibility to all
our customers and vendors. Balaji
Sign & Graphics adds significant
value by continuously improving
its supply chain management and
growing its trading business
together,” said Gaurav on a
concluding note.
