Airports in Zambia are boasting a new look…it’s banking everywhere. The Primedia Outdoor’s International Division recently inked a five-year partnership with the National Airports Corporation Limited of Zambia, securing the exclusive advertising rights on airport trolleys at all of its international airports including Lusaka, Ndola, Livingstone and Mfuwe.

The Barclays Bank branding has transformed Lusaka International and dominates queue partition boards and check-in counters. Large branding, tactically placed on stairway banisters and outdoor billboards situated in front of the airport building, speak boldly for the brand. A host of messages, strategically sporting Barclays Bank’s corporate Blue and White colours, are positioned in such a way that passengers cannot avoid these.

Heinz has recently supported its range of ‘Taste of Home’ hearty soups, with a groundbreaking outdoor campaign that included the UK’s largest ‘steaming’ billboard, developed by Outdoor’s Create division.

During days, between the peak commuter hours of 6.30 - 9.30 am and 5-8 pm, a giant pot of steaming beef stew and dumplings soup enticed hungry passers-by to try out Heinz’s (Taste of Home) range.

The giant soup pot (2.6m x 3.8m), conceived and planned by Vizeum and Posterscope (Hyperspace) and developed by Clear Channel Outdoor’s Create division, was situated on a Mega 6 billboard – the largest portrait format in outdoor. This particular site at Twyford Abbey on the North Circular is unmissable, a head-on location facing three lanes of traffic at a notorious hotspot reaching travellers heading from Central and North London towards West London, the A40 and the West.

In one of its largest ever-outdoor campaigns, BT has recently booked an innovative specials campaign on billboards. In a media first, electrolight technology is used on JCDecaux’s giant Première 500 billboards, creating the illusion of movement in the poster. Electrolight is a vinyl display that uses electro-illuminescent technology. It is programmed to display special lighting effects in a sequence, which can light up, slowly flash or pulsate.

The eye-catching outdoor campaign was planned by Source, booked by Hyperspace/Posterscope, and the creative agency was AMV. When a charge is passed through the ink, the screen of the phone lights up and flashes the words, “free weekends,” which is BT's new free weekend calling plan on landlines.

In the largest deployment of roadside digital media in Europe, JCDecaux, the UK’s leading outdoor advertising company launched its digital PrimeTime network recently in London. The 20 digital screens combine the immediacy and flexibility of press with an impact that is unparalleled in roadside digital outdoor. Launch advertisers included Toyota, Lucozade, Ford, yell.com, IKEA, Christian Dior and the BBC.

JCDecaux has positioned the network as a powerful alternative to the printed press, to bring new advertisers to the outdoor medium. Available in day-part solutions, including morning and evening drivetime slots, the network will revolutionise the ability to communicate on the streets of London.

Measuring 6m wide by 3m high, the screens offer true colour high definition display using the same proven LED technology as the JCDecaux Torch. All advertisers taking national 48-sheet poster campaigns will automatically have their creative uploaded across all 20 digital billboards. Multiple messaging and timesensitive copy changes will be possible.

Dewynters, the leading full-service agency for the UK entertainment industry has signed a 12-month sponsorship deal with JCDecaux for a unique network of arrivals digital airport panels at BAA’s Heathrow terminal 5. In an entirely bespoke campaign, the 6 screens (24 faces) were installed specifically for Dewynters, to provide digital domination of the international and domestic arrivals baggage halls. All other digital screens across BAA airports target the departing audience. The screens will showcase major West End musical and theatrical productions including ‘We Will Rock You’, ‘Wicked’ and ‘The Lord of the Rings’. Dewynters has taken all 4 faces on the screens.

The 40-inch screens will show real footage and still images of featured productions with creative devised in-house at Dewynters. They will act as a prompt to attend the shows as well as a branding opportunity for shows that have a global franchise such as ‘Les Misérables’ and ‘The Phantom of the Opera’. With an estimated investment of £25 million in state-of-the-art digital technology and iconic poster advertising sites, terminal 5 transformed the accepted airport advertising medium.

Mercedes-Benz has recently landed a media first by booking a national outdoor campaign that includes a digital presence on 20 London PrimeTime screens, and on the M4 digital Torch. This is the first campaign to deploy all these premium formats including digital, hi-definition billboards, halo lighting, première billboards and iconic poster sites such as the A3 Tower. The two-week campaign with JCDecaux from April 7 was planned and booked through BJK&E and Kinetic.

The campaign will promote the new generation SL-Class Roadster with the digital sites enabling the new generation CLS-Class four-door coupé also to be promoted.