JOURNEY - Mehta Cad Cam - your partner in success!
Mehta Cad Cam Systems Pvt Ltd, one of the most trusted
names of sign industry, has always been a forerunner.
Be it quality, technology, or servicing support,
they always offer best to their clients. In conversation
with Sign & Graphics during Sign Today
(March 28-30, 2008, Pragati Maidan, New Delhi),
Shailesh Mehta, director, Mehta Cad Cam,
expressed his views and opinions. Excerpts.
Mehta Cad Cam Systems
Pvt Ltd (MCCSPL) is one
of the oldest and leading
companies in India for digital
solvent printers, CNC engraving
and router machines, vinyl
cutting plotters, laser engraver
and laser cutting machines. Under
the young and dynamic vision of
Shailesh, the company was
established in 1989. “Initially, we
were into some sign industry
related business and in 1993 we
started our full-fledged operations
with the GCC cutting plotters
and laser engravers, and even
today it is one of our biggest
brands,” Shailesh said.
MCCSPL was presented with
MVP award from GCC in
Düsseldorf, Germany, in the
year 2000 for their service
support in India.
Having over 15 years of successful
existence, today, MCCSPL is
dominating the Indian market
with its wide range of products,
which include solvent inkjet
printers; wide format inkjet
printers; CNC engraving & router
machines, laser engravers, vinyl
cutting plotters, U-marq
engraving & marking machines,
CNC mould making machines &
thermocol cutting machines.
Since inception, the company has
always brought the best for Indian
market, from around the world.
“We always remain in touch with
international markets and keep
observing its trends. And as per
Indian requirement, we always
bring the best suited option,”
Shailesh explained.
While discussing about the
present scenario, he expressed
his views about increasing Chinese
hold worldwide in printing and
signage segment. During the last
5-6 years, the whole market
scenario has changed. Chinese
manufacturers now offer
machines at minimal prices with
better quality that were quite
expensive earlier. This has led to
a new wave of growth in this
segment.
“The growth of Chinese machines
worldwide is also because of the
printhead manufacturers support
from Europe-XAAR, USA-Spectra
and Japan-Seiko. They are
promoting Chinese manufacturers
by giving them complete knowhow
of the printheads technology
and this is the reason that they
could produce wonderful machines
equal to or better than European
or American machines,” he said.
MCCSPL is the authorized
distributors to GCC, Great
Computer Corporation, Taiwan;
Woodpecker, ROC Machine
Electronics System Engineering
(Shanghai) Company Ltd, China;
Gongzheng, Zhejiang Gongzheng
Development Co Ltd, China;
Dream Jet, Korea; and HG Laser,
China.
Guided by the motto, “To
provide complete solution,” the
staff of Mehta Cad Cam always
gives importance to customers’
needs and helps them in selecting
the best option. As per Shailesh,
“Whenever customers come to
us for any requirement, our team
talks to them at length,
understand their needs and
suggest solutions accordingly.”
“Before bringing in any technology
or product, we pass it through
many processes and R & D test,
only then it gets approved to be
introduced in Indian market. And
then, we supply these equipments
to customers. We just don’t sell
machines but we sell a complete
concept. We just don’t bring the
machines from different parts of
the world, but we bring a complete
technology and put effort in making
the common people aware about
those technologies. We keep
bringing related and advanced
technology so that we can help our
customers to expand their
business thus resulting in our
expansion as well. We always
provide all support like latest
technology machines, all spares,
related software, accessories and
consumables under one roof. The
beauty of our organization is that
we are committed to provide
spare parts for certain minimum
years, ” he added.
Headquartered in Ahmedabad,
the operations cover all across India
with branches at Mumbai, Delhi,
Bangalore, Chennai, Hyderabad,
Kolkata, Indore, Lucknow, Tirupur,
Jaipur and Cochin. On asking about
the market share of different
zones, Shailesh told, “From the
beginning, we never planned to
target one particular region of India
at a time, but rather have a
nationalized approach. Our
machines are equally popular in
North, South, East and West.”
With dedicated efforts, today
Mehta Cad Cam Systems Pvt Ltd
has 80% of market share in CNC
engraving and router machines,
vinyl cutting plotters, laser
engraver and laser cutting
machines.
The trust of customers is the
motivation for MCCSPL team.
As Shailesh proudly added, “A
customer who once bought any
machine from us will remain
with us for life long. This faith of
our customers is the priceless
award for our service and
attitude. We have clients, who
always keep asking us for
something new. And I am
thankful to all my customers for
their cooperation and support
which brought us to this level.
We are true to ourselves and
others. We are very clear in our
business that we don’t manipulate
to get orders. We do want to
grow rapidly but are also very
patient in the way we progress."
Their history speaks in itself that
they believe in long term
relationship be it with their
customers, suppliers or their
people in the organization.
“We have a well trained staff
including electronic engineers,
software engineers, marketing
team and administration staff
providing best service support and
training to the customers.
Moreover, we strictly follow the
guidelines of our principal
companies as far as customer
training, trouble shooting and
maintenance of the machines is
concerned. And I feel that this is
our key to success,” Shailesh
concluded.