NEW MEDIA - Pioneer Flex - By, for and of ... the India
Pioneer Polyleathers makes a breakthrough in the signage
industry by introducing indigenously made flex,
first time ever in India. Vijai Kapur, managing director,
Pioneer Polyleathers shares his views with Sign & Graphics
on the launch of Pioneer Flex during Sign Today
(March 28-30, 2008, Pragati Maidan, New Delhi) event.
Pioneer Polyleathers Pvt
Ltd brings together the
unmatched experience and
expertise of India’s most reputed
business barons–Raj Kumar Gupta
(Action Group) and Vijai Kapur
(Pioneer Group). The Action
Group is a known business
conglomerate with diversified
businesses which include footwear
(Action), real estate (Suncity),
invertors (Microteck), 400-
bedded Balaji Action hospital in
Punjabi Bagh, New Delhi, etc.
“Our family association with
Gupta’s for long has helped us in
understanding the business
better. And when we were
planning our new project, we
joined hands together for best use
of available resources and
complementing each other’s
strength,” said Kapur.
Being one of the biggest
manufacturers of DOP, dominant
plasticizer used in PVC, Raj
Kumar Gupta got the
opportunity to better understand
signage and advertising industry.
This led to the genesis of Pioneer
Flex, “Before establishment, we
always wondered why nobody
in India initiated flex
manufacturing. This market is
booming with 25-30% annual
growth and is worth around Rs
500-600 crore. Our products will
surely take the market by storm.
Being based in India, we’ll
provide the best after sales
support and assistance to our
clients. This will consequently
affect the Korean and Chinese
markets in India, as our products
would have an added advantage
of local presence. Moreover,
quality standards are also no less,
than any international brands,”
Kapur explained.
The manufacturing facility,
established by Pioneer
Polyleathers spread across
15 acres of land in Rudrapur,
Uttranchal, is a masterpiece
reflecting the highest standards of
planning and construction coupled
with latest machines and
technologies. To start with, they
have installed two lines of flex
manufacturing, one from Korea
and the other is from Taiwan.
Their pioneering spirit has
brought Pioneer Flex made with
unique coated laminated fabric
production techniques and this
state-of-the-art plant. This is
a well-thought move, as they
wanted to deliver both Chinese
and Korean finish products
in India.
According to him, although
Chinese flex has above 90%
market share in India and Korean
flex with just 5-7%, but Pioneer
is set to launch its products to
compete with quality standard.
“We have already prepared
ourselves to contend with these
two major supplier groups and also
envisaged to venture into
international markets as well. We
will also introduce tarpaulin,
which is extensively used in
Europe and US for truck
advertising,” Kapur mentioned.
To start with, Pioneer flex shall
be available in popular
grammages i.e. 300 and 330.
Eventually, they have plans to
manufacture 400, 440 gsm flex,
backlit banner and other
products which shall cover entire
gamut of signage industry. As per
Kapur, "We should be running to
our 100% capacity by the end of
this year as I see good growth,
in market size which seems
favourable for us".
Besides assuring high quality
products at competitive prices,
Pioneer shall offer the best
technical and commercial support
for all signage flex needs. They
strongly believe in customeroriented
approach, which will
enable them to deliver customer
delight. Being based in India, they
have the opportunity of direct
contact with customers and can
get first hand feedback also.
“We continuously strive to offer
superior value proposition to our
customers and partners on
quality-cost-delivery and seek to
build enduring relationship,” said
Kapur on a concluding note.