Giant wave made of plastic waste installed on World Oceans Day
Brighton-based Sketch Events worked with ad agency Wieden + Kennedy, Corona’s global advertising agency to design, build and install a unique giant wave installation made from plastic waste on the recent World Oceans Day celebrated at Old Street, London. Corona takes the issue of marine plastic pollution seriously and is raising awareness by inserting plastic into another place it doesn’t belong with an eye-catching interactive installation. The installation featured Australian actor Chris Hemsworth surfing a wave of waste plastic. The plastic was collected in the UK, including waste from Holywell beach by The Marine Conservation Society. The total weight was 1,200 kg of plastic.