SAi promotes Eyal Friedman to spearhead international sales team

SA International (SAi), a leading provider of software design & production solutions for the sign-making, digital printing, textile and CNC machining industries, has announced the promotion of Eyal Friedman to Senior Vice President and Managing Director of International Sales, replacing Sarit Tichon who is retiring.


Eyal Friedman has been with SAi for over the last 23 years, serving most recently as VP of Product Management and previously as VP of Technical Services. In his new role as Senior Vice President and Managing Director of International Sales, Eyal will direct the efforts of sales teams in India, China, Europe, Latin America, Japan, and Australia, in addition to overseeing the Product Management team.

“Eyal comes with a wealth of experience and passion for the industry and has demonstrated exceptional leadership in our company”, said Mikki Webb, President and CEO, SAi. “I’m confident that he will continue to achieve our objectives and further strengthen our teams’ dynamics and goals,” he adds.

Don Feagan, Chairman, Board of Directors, SAi, comments, “We wish Sarit Tichon all the best in her new direction, and we congratulate Eyal on his important and significant promotion. Eyal is ideally suited to manage SAi’s international business and is greatly respected by equipment manufacturers, resellers and customers alike for his deep technical knowledge and understanding of the market.”

Headquartered in Salt Lake City, Utah, USA, SAi SAi has a loyal and well-distributed network of resellers around the world with over 200,000 customers in more than 150 countries. The company enjoys strong relationships with industry leading equipment manufacturers and resellers. In addition to its Salt Lake City headquarters, SAi has offices in Pune, India; Sarasota, Florida; Brussels, Belgium; São Paulo, Brazil; Shanghai, China; and Tokyo, Japan.