Silver Sign changes name to Rhino Lux (P) Limited

Its trademark HiSign also renames as HiiSign

Silver Sign, a household name known widely for its products characterised by high-quality & innovative features in the Indian signage market, has changed its name to Rhino Lux (P) Ltd. In the process of incarnating into new identity, the company has also changed its ever popular trademark HiSign to HiiSign—adding an extra ‘i’ between ‘Hi’ and ‘Sign’.


In conjunction with the name change of Silver Sign to Rhino Lux (P) Limited, the company has transformed the logo of its trademark HiSign, which is now called HiiSign, into a brand new outlook. This brand new corporate identity of the company will serve as the distinctive mark of identification moving forward. The new logo of HiiSign is getting distinctive and symbolic to reflect the company’s heritage.

Silver Sign, now Rhino Lux (P) Limited, is best known for its premium range of consumables and related products designed to link innovation to innovative signage and display solutions. This change in name and identity will continue to retain the company’s connectivity to its innovative spirit for which they are known for over the last 20 years.

After all, the change of name of Silver Sign will not affect the company’s customer or business operations. The company’s ever demanded product portfolio will remain in place. This includes a well-known array of brands of products ideally designed for diverse applications in the signage and graphic arts industry as well as architectural and design sectors.

Silver Sign has played a leading role in the market by constantly introducing some of the best revolutionary products such as reflective flex, vinyl, LED modules & strips, SMPSes, etc. Since its inception, the company has emerged as a treasure trove of the most sought after products in the Indian signage and graphic arts industry. The company’s product line falls under two widely known brands—HiSign, now HiiSign, for LED signage and display solutions, and NEOline for printable media.

Product portfolio

Digitally printable substrates: The digitally printable substrates from the company are premium media for printing image directly on the surface rather than the image printed on HD photo paper then mounted to the substrate.

Modules: These are technologically advanced LED modules to meet corporate players’ wish for branding, promotional and retail requirements. The modules suitably made for 3D letters in corporate signage and light boxes.

SMPS: SMPSes for both indoor and outdoor light boxes from the company have been designed suitably for the Indian climatic conditions.

Strips: The flexibility and capability of taking innovative shapes makes the company’s LED strips an asset in exploring newer and creative ways to make outstanding POP/POS display solutions.

As the company always strives to provide its customers with best-in-class signage solutions, the change of its name will not impact the quality of products and services that Silver Sign ever provided.