KisanKraft: Crafted for Kisan
KisanKraft, which is crafted for kisan, had the need for an experience center that was a strategic business necessity to augment brand equity and showcase their extensive portfolio to influence the expansion of their dealer network. This was implemented in a space of 5500 sq ft at their factory premises in Nellore, Andhra Pradesh.
Client : KisanKraft
Sector : Agri & non-agricultural
Work : Retail store branding
Location Bengaluru
Design firm : 4Dimesions
Client : KisanKraftDesigned to showcase their marquee brands, KisanKraft’s experience centre offers affordable complete agri-mechanised solutions, which has the range of Farmboy and power tools portfolio in Aryantra.
Origin
KisanKraft was founded in August 2005 by Ravindra Agrawal and Sarika Agrawal. Driven by passion for agriculture it soon grew to become one of the leaders in the farming implements sector catering to small and marginal farmers in India. Their main service mission was to reach and serve their target segment through research & development, manufacturing, good quality value for money products and advisory service through a large dealer network for the agricultural and non-Agricultural sector.
Experience centre
The experience center is conceptualised to deliver the experience of an ‘organized gallery of engineered solutions’ that engages visitors with empathetic and consultative advice through service, product presentation and engagement. The visitor journey in the store is directed through meaningful zones that enable exploration (of the brand’s credentials and service), evaluation (of the brands product solutions portfolio) and enablement (decision for business conversion and partnership).
Modern take
The centre’s concept design is a modern take on a palette inspired by agriculture comprising of earthy materials, biophilia, metal and wood with pop color highlights that call out their brands across the store. The palette interpreted in the architecture, fixtures, way-finding and communication helps deliver an aspirational environment distinctly proprietary for the brand.
Main feature
A main feature is a model 300 sq ft dealership outlet for potential business partners to experience in person. Lighting and visual merchandising play a key role in building brand aspiration, convenience and consultative engagement in the unique overall brand experience.
4Dimensions
4Dimensions is a multi-disciplinary design conceptualisation, realisation & roll-out management team of 50+ domain professionals based in Bengaluru. The firm creates design solutions that translate into business for their clients. 4Dimensions deals in different dimensions for projects revolving around architecture, interior design, brand identity, graphic design, way-finding, visual merchandising, engineering, phy-gital design and project management. For more about 4Dimensions & their works, visit: https://www.4dimensions.co.in