In-Store Asia 2023 delivers unmatched business opportunities for more than 4500 retail professionals

Showcasing the latest retail design & visual merchandising products, ideas, trends and insights, In-Store Asia 2023 & Convention concluded on a high note. Held from June 1-3, 2023 at Jio World Convention Centre in Mumbai, the three-day expo brought together more than 4500 attendees from the retail industry under one roof.


Organised by Messe Düsseldorf India, In-Store Asia is one-of-its-kind amalgamations of product showcase, engaging dialogues, highly-spirited challenge for visual merchandisers and a magnificent awards ceremony, held all under one roof. The 14th edition of the expo this year raised the bar high with the integration of new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the industry.

In-Store Asia 2023 kicked-off with high energy in the presence of senior representatives from Satin Neo Dimensions, Retailers Association of India, GKW Retail Solutions, Xtreme Media, and Kingsmen India. Over the three days of the expo, the exhibition halls showcased a variety of innovative products and technologies such as visual merchandising (VM) props, lighting solutions, digital signage, screens, LED walls, POS/POP displays, shop fitting, store design and retail technology such as robotics & customer tracking.

Visitors to the expo thoroughly enjoyed experiencing the products which in-turn helped them make purchasing decisions faster. The Tech Pavilion presented the latest technology solutions such as robotics, AI, IoT & VR in retail, POS, RFID and security.

In-store Asia 2023 rightly mirrored the strong revival of retail industry in India through the energy on the floor and the hankering for in-person meetings and personal interactions for concluding business deals. Engaging retail design, shopper marketing strategies and visual merchandising in line with global trends remained the highlights of the exhibits on the floor.

Another key attraction at In-Store Asia was the two-day convention which brought together leaders of retail design, brand experience, visual merchandising and retail marketing from top retail brands, solution providers and design houses such as IKEA India, Adidas, FabIndia, Aditya Birla Fashion and Retail, Tata Motors, Landor & Fitch India, Reliance Retail, Max, Pantaloons, among others. The delegates enjoyed conversations and strategies laid out through various stimulating panel discussions, fireside chat and presentations under the theme ‘Humanize, Hybridize, Hyperlocalize Retail Experience’.

On the evening of June 2, the much-revered VM & RD Retail Design Awards felicitated the winners in 23 distinct categories of store design and window display. The exuberant ceremony celebrated the best projects by top design agencies, brands, label owners, retailers and designers alongside cocktail and dinner. Each of these winners were carefully chosen by a jury panel comprising of some prominent names in the global and Indian retail design space.

Organised concurrently with the expo, the 60-minute VM Challenge was one-of-its-kind window display contest for the Visual Merchandising community. In this unique challenge, 6 teams comprising visual merchandisers from brands like Van Heusen, The Raymond Shop, Blackberrys, Bazaar Kolkata, Tanishq, Aditya Birla Fashion and Retail & more competed against each other to conceptualise and install an alluring window display under the given theme and design brief. The winners were felicitated on June 2 at the VM & RD Retail Design Awards Ceremony.

Thomas Schlitt, MD, Messe Düsseldorf India, says, “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

In-Store Asia is a part of the global EuroShop trade fair family; EuroShop is the world’s number one retail trade fair, and is thus part of the world’s largest network of events for the investment needs of the retail industry. In-store Asia brings the international expertise to the Indian subcontinent while implementing regional strategies to attract the Indian consumer. In-Store Asia 2023 had international exhibitors who are looking to do business and find partners in India.

In-Store Asia 2024 will return to Mumbai for from June 6-8, 2024 at Bombay Exhibition Centre (BEC), Goregaon (E).