Extending ‘My Dentist’ brand language to clinic interiors

When dental care clinic My Dentist needed a brand transformation in its clinics across Mumbai, the dental care clinic chain sought for a deserving design firm. Lemon Design deserved for that. The design firm extended the brand language of My Dentist to its clinic interiors.


Founded in 2009 under the parent company Total Dental Care Private Limited (TDCPL), My Dentist is one of India’s largest and the most accessible chain of dental clinics that offer high quality and hi-tech dental care services at affordable prices.

The chain of My Dentist offers services & treatments that include complete dental check-up, restorative treatments, oral and maxillofacial surgery, pain management, replacement of missing teeth, orthodontic treatments, teeth alignment, periodontal treatments, so on.

Clinics across Mumbai

My Dentist clinics are based on three key principles – Accessibility, Affordability, and Transparency! They make sure to use the best products for the offered treatments, provide affordable pricing, maintain the unique central sourcing systems and keep a standard procedure of operating at all clinics.

Operating more than 200 clinics in major Indian cities like Mumbai, Pune, Ahmedabad, Surat and Bengaluru, My Dentist firmly believes in ethical and transparent practices to placate its patients. In this aspect, the chain of My Dentist clinics in Mumbai are designed and branded in a cozy ways with graphics and elements which Lemon Design implemented flawlessly.

Warm & welcoming feel

Lemon Design made the identity of My Dentist lending the brand a warm and welcoming feel to those who come to the clinics. This feel created with colours and designs around the interior of My Dentist clinics shoo away the intimidation people associate with dentists. The communication strategy is kept clean and clutter free for direct communication.

Brand language

The brand language of My Dentist extends to the interiors of each clinic, with a soothing colour palette and conversational and informative environment graphics, for a simple and efficient experience.

Lemon Design

Lemon Design is an award-winning strategic branding and integrated design consultancy based in Pune. They use ‘design thinking’ and ‘user-centric design’ to create a meaningful difference for brands, spaces, interfaces, packaging and products. Founded in 2000, Lemon Design has completed 900+ design interventions across diverse geographies, disciplines, industries and consumer archetypes for more than 200 clients globally. For more details, visit: www.lemondesign.co.in