ColorJet introduces ColorJet Alliance as retail branding solutions arm

ColorJet Group, the largest manufacturer of digital inkjet printers in India and also the fastest growing wide-format digital inkjet print technology the sub-continent, has announced the launch ColorJet Alliance, a unit of retail branding network. Announced during the recent In-Store Asia 2022 in Mumbai, ColorJet Alliance is a one-of-its-kind initiative by ColorJet to cater all kinds of retail branding requirements.


ColorJet Alliance caters retail solutions like in-shop/out shop, outdoor and many more applications through its pan-India network of 5000+ retail branding partners in Tier-I to Tier-V cities across the country. The main aim of the new retail branding network of ColorJet is to provide customers with high-quality, high-speed, high-precision printing; hassle-free operations; accuracy and on-time delivery; and assuring colour consistency across verticals & vendors everywhere.

During the In-Store Asia 2022, ColorJet Alliance team introduced various sustainable solutions along with USPs like supreme colour quality & consistency using ColorJet and Roland machines. The machines are designed to cater the sharpness of print with synchronised and enabled technology. Long outdoor life with a 2-10-year warranty on shelf life of the prints, the printers deliver applications like GSB boards, front-lit boards, non-lit boards, etc. A result achieved because of ColorJet’s excellence in understanding inks, pigments, carriers & additive chemicals.

ColorJet Alliance introduces LIVX platform, a digitally enabled online printing solutions customised with real time and transparent mechanism similar to e-commerce platforms. Nishant Tiwari, Business Head, ColorJet Alliance, said, “Being a reliable partner we are ready to offer innovative and technologically advanced printing solutions and help brands grow by leaps and bounds.”

He added, “We met many brand owners and addressed their day-to-day issue of retail branding. And we are happy to say that the brand owners who visited our booth were excited to know the services and process offered by ColorJet Alliance.”

Shalini Sharma, Manager – Business Development, ColorJet Alliance stated, “We have already worked on branding for almost 10,000 plus stores across India in both general and organised trades.” She conclusively mentioned that ColorJet Alliance is looking forward to expanding services in other countries where the company has its own installation and sales/service team,