drupa 2020 to demonstrate dynamism and innovative capabilities of the entire printing industry
Gearing up to engage the senses in previously unknown ways for an entirely new experience
With numerous exhibitors already signed up at this early date, drupa 2020 underlines its unique position as the most relevant and important platform for the global printing industry. Some 1,800 exhibitors from 50 countries are expected to appear at drupa 2020. As Europe is making a strong showing other top five countries at the expo will be Germany, Italy, Great Britain, Japan and China.
Businesses of all types are participating in drupa 2020, from global industry players to ambitious small companies and promising start-ups. And there’s more to draw the attention of visitors even this far in advance, such as 30 percent new exhibitors representing the entire value chain, plus various cross-cutting technologies. To be held from June 16-26, drupa 2020 will again occupy the entire Düsseldorf Exhibition Centre, opening every day from 10 am to 6 pm, except Saturdays and Sundays from 10 am to 5 pm.
India Road Shows
Messe Düsseldorf, the organisers of drupa 2020, arranged a series of media and industry interactions in Chennai, Mumbai and New Delhi in the last week of November 2019. On the panel in Chennai were Sabine Geldermann, Director, drupa & Global Head Print Technologies, Messe Düsseldorf GmbH; Dr Markus Heering, Managing Director of Print Promotion GmbH & VDMA’s Printing and Paper Technology Association, S Manickam, President, Tamil Nadu Master Printers Federation; R Anbalagan, President, Madras Printers & Lithographers Association (MPLA) and Pashupathy Chander, Editor, Printing Times & Coramandal Printer, Former President of MPLA.
On the panel in Mumbai were Sabine Geldermann, Dr Markus Heering, Thomas Schlitt, Managing Director, Messe Düsseldorf India; Iqbal Kherodawala, Hon Secy, Bombay Master Printers’ Association and Tushar Dhote, President – Mumbai Mudrak Sangh. Whereas on the panel in New Delhi were Sabine Geldermann, Dr Markus Heering, Thomas Schlitt, Dibyajyoti Kalita, President, All India Federation of Master Printers (AIFMP) and Kamal Chopra, General Secretary, Offset Printers’ Association (OPA), Ludhiana, who interacted and updated the industry on the latest developments at drupa 2020, market trends and industry insights.
The profile of drupa 2020 encompasses the product groups, viz. Prepress/Print, Premedia/Multichannel, Post-Press/Converting/Packaging, Future Technologies, Materials and Equipment/Services/Infrastructure. The 10 days of the trade fair will demonstrate the dynamism and innovative capabilities of the entire printing industry. Sabine Geldermann, says, “drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets. It has become very apparent in recent years that the appeal of print products is growing as the technology steadily advances.”
She continues, “Print is conquering new dimensions with haptic elements, innovative materials and finishing techniques that engage the senses in previously unknown ways for an entirely new experience. What is more, global trends such as the circular economy, artificial intelligence, the platform economy and connected consumers are forces that will have a growing influence on processes in the industry.”
The various megatrends will take the lead at drupa 2020 with special forums or ‘Hot Spots’— drupa cube, DNA (drupa next age), touchpoint packaging, touchpoint 3D fab+print and touchpoint textile. These will provide a unique setting for transferring knowledge and sharing experiences that reflects the competence and creativity of the industry. Beyond the special forums, innumerable exhibitors will also be showcasing new solutions in these segments at their stands.
drupa cube: educate – engage – entertain
Interdisciplinary approach of drupa cube will bridge the gap between creative agencies, brand owners and industry across numerous markets. Speakers will include not only exhibitors, but also leading decision-makers from other industries, who together will demonstrate how interdisciplinary thinking can lead to innovations. Bestselling author and global consultant Michael Gale will be giving critical insight into these issues in his capacity as thought leader and innovation partner.
dna (drupa next age)
This special show is dedicated to future topics in the industry and to encouraging a productive exchange of experiences between global players, start-ups and innovative SMEs. Based on the Start-Up Area in the former drupa innovation park (dip!) and embedded in a new space concept, dna will give innovators from the start-up scene an opportunity to introduce new product ideas, services and strategies for relevant cross-cutting technologies, be it in the form of best practices or business case studies.
Packaging printing continues to be a sector with tremendous growth potential. At drupa, its market relevance is reflected in the special touchpoint packaging forum. In collaboration with the European Packaging Design Association (epda), touchpoint packaging serves as a stage for presenting the future world of packaging, especially packaging design.
touchpoint 3D fab+print
The tremendous potential of additive manufacturing as a future-oriented, cross-cutting technology will be another leading topic at drupa 2020. The touchpoint 3D fab+print forum will expand on what exhibitors are showing, covering the industry’s entire range, which includes presentations on state-of-the-art technologies as well as best practices. For the first time, the VDMA Additive Manufacturing Association will be responsible for content design and implementation of the lecture programme.
“We want to introduce interested drupa visitors to additive technologies and their advantages for manufacturing machine components, spare parts or tooling, and give them realistic assessments of the current and future possibilities of additive processes,” says Dr Irene Hassinger, VDMA Project Manager, explaining the goal of the conference. She adds, “One topic we are focussing on is the automation and networking of additive process chains.
This new forum is dedicated to the potential of digital textile printing as a source of growth and momentum in new fields of business. touchpoint textile will bring together companies in different industries, giving them a creative space for inter-industry collaboration, new projects and novel product and manufacturing ideas, which can be implemented in a micro factory. The leading partner of the touchpoint textile forum is Europe’s largest textile research centre, the German Institutes for Textile and Fibre Research (DITF).
New trade fair app
In addition to the special forums, investments have also been made in updating infrastructure and adding new services for customers at drupa 2020—a new trade fair app, a matchmaking tool, a new online ordering system, updated since drupa 2016, that helps exhibitors better optimise their experience, and a new wayfinder for better navigation on fairgrounds. Both exhibitors and visitors can now plan a day at the trade fair more easily and efficiently so as to meet their personal goals for the event.
Düsseldorf the drupa city
The entire city of Düsseldorf will be transformed into drupacity during drupa 2020, giving visitors a welcome change of scene after a long day at the trade fair with its varied entertainment options. The restaurants, hotels and shops have teamed up to offer an impressive hospitality concept that ensures a good balance between business and relaxation. For news and current stories, read the drupa blog at https://blog.drupa.com
drupa 2020 Ticketshop is now open
Visitors can find useful information for travel planning on the drupa website. When they buy an online ticket, they also benefit from reduced admission prices and free access to local public transport in the Rhine-Ruhr and Rein-Sieg transport associations during their stay at the fair. Early bookers can start planning their visit to drupa 2020 and buy their tickets online in the drupa Ticketshop. Visitors can take advantage of reduced ticket prices by purchasing e-ticket in advance. For e-ticket, visit
Messe Düsseldorf India has appointed Red Carpet Tours Pvt Ltd as official travel partner.