JCDecaux helps Lidl run successful ‘Back to School’ campaign


Lidl Stiftung & Co KG is a German global discount supermarket chain, based in Neckarsulm, Germany, that operates over 10,000 stores across Europe and USA. The store chain’s recent Back to School campaign in Ireland highlighted how they have everything students need under one roof—starting with breakfast, lunch, dinner and snacks to top quality uniforms and footwear at unbeatable prices. Taking full advantage of a Luas Tram wrap, this enables retailers like Lidl to reach bigger audiences on the move, who are ‘Totally brilliant at back to school!’ The campaign was booked with JCDecaux by media agency Mediaworks and outdoor specialist Source Out Of Home. The creative was by BBDO.