Nike’s ‘Dream Crazy’ outdoor campaign

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Given that the Outdoor Grand Prix was one of the first awards announced over the week-long Cannes Lions festival, it’s likely that ‘Dream Crazy’ outdoor campaign was on the first step of what could be a winning streak. For the agency Wieden + Kennedy, the Grand Prix illustrates the success Nike has found in creating ads that also serve as platforms for the views and passions of the many athletes it endorses. This campaign seen in the US features some of the most inspirational athletes of today, who have all chased their dreams no matter the obstacle or outcome, and showcases the power of sport to help move the world forward.