KFC outdoor ad celebrates love at first bite

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KFC is making audiences salivate with a tantalising tribute to the taste explosion associated with the first bite of a chicken dinner. Acknowledging that the first bite is always the best, no matter how many buckets you devour, the campaign celebrates a not-to-be-repeated moment in time. To communicate the anticipation of a first bite, one customer is shown savoring the moment while living dangerously with a sauce dip in the back seat of a car, while another eyes up the object of their desire in the comfort of their own home.