Focus of virtual.drupa 2021 will be on knowledge transfer, networking and lead generation

After the face-to-face format of the world’s leading trade fair had to be cancelled due to the COVID-19 pandemic, drupa will now take place in a virtual format from 20-23 April 2021. During the four-day online show, companies will present themselves and their products to the global print community, interact and reactivate their business by generating important leads and sharing expert knowledge.

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Registration is going on for virtual.drupa 2021. Exhibitors and interested companies from the international printing industry now have the opportunity to register for participation in virtual.drupa. Companies can now register for the virtual drupa at https://virtual.drupa.com. The basic package includes a presence in the Exhibition Space, where the company profile, service and product offerings are displayed in an online showroom.

Keywords, product categories and video presentations guide interested parties to the various profiles, which remain accessible for information and interaction after virtual.drupa, regardless of time and place. Based on the information in the showroom, visitors can find exhibitors via profiles and keywords to get in touch with.

One-to-one interactions

With the help of matchmaking, exhibitors can also interact personally with existing and new customers in the Networking Plaza and arrange meetings after registration. This allows targeted networking in the run-up to the virtual event. The tool not only simplifies the first contact, but also specifies – based on the participants’ match in product categories and structural questions.

The basic package can be expanded with additional individualised services that set the company apart from its competitors. For this purpose, marketing tools such as the integration of company logos, additional product categories for even better findability or prominent placements of advertising banners that actively lead visitors to the online showroom will be available.

Live web sessions, which enable direct interaction and exchange with relevant target groups and subsequently promote more in-depth, individual contact, are also particularly interesting for generating new contacts.

Knowledge transfer

In addition to the Exhibition Space and the Networking Plaza, virtual.drupa invites visitors to transfer knowledge in the Conference Area with top topics from the drupa Hotspots. Internationally renowned speakers will present best cases and highlight the influence of global trends such as the circular economy, sustainability and the connected consumer on the industry.

Preview conference programme

The drupa preview already gave a foretaste of how the three pillars of the virtual drupa will look. Its three main pillars will be expanded into virtual.drupa and bring the worldwide community together with its comprehensive range of offers. The drupa preview conference programme will take place for the last time on February 23, 2021.

“A virtual event is exactly the right format in the current time. Attending drupa under the usual parameters was just too great a risk for many exhibitors, given declining export and turnover figures, as well as significant travel restrictions, which would also affect visitors. The new digital forum is a virtual platform, providing a reliable pillar and an opportunity to maintain valuable communications within the industry until 2024,” says Claus Bolza-Schünemann, drupa President, Chairman of the drupa Committee. All information on the service description and participation in virtual.drupa is available at: https://virtual.drupa.com. Visitors can register free of charge from March 2021.