Dubai’s creative COVID-19 outdoor campaign encouraging public to #StayHome

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Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), unveiled a series of outdoor ads that form part of its new campaign to encourage the community to stay home. The ads have been displayed on billboards, lamp posts and digital screens across Dubai. Featuring the slogan ‘For My Sake #StayHome for Us’ the campaign depicts stunning artwork developed in collaboration with the famous Emirati artist Maitha Demithan. The ads have been displayed on billboards, lamp posts and digital screens across Dubai. The campaign reinforces the importance of staying at home in line with the strict restrictions on movement put in place by Dubai’s Supreme Committee of Crisis and Disaster Management as part of intensified measures to combat COVID-19.