Voila! Physical trade expos make triumphant return

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Trade fair organisers in India and abroad have returned to work with big smiles to organise in-person expos, after a long pandemic turmoil. All the leading physical printing and signage-LED expos organised in the recent past in New Delhi, Mumbai and other cities in India pulled good crowds and sealed many deals right during the expos. Such a triumphant return of the physical trade expos is a big sign of market revival and dawning of a new horizon for business.

One thing very significant about the in-person trade expos is that all the people, it means all the exhibitors and business visitors, are found to be so delighted for their fresh experience in physical expos where we enjoy meeting each other in-person all over again, after two years of corona break. Physical expos offer something which any other virtual formats cannot do. This is the real spice of physical trade expos which we will no longer miss them, because pandemic is over.

In the recent expos like Media Expo 2022 Mumbai and PRINTPACK INDIA 2022 proved the fact that the market is now quite awakened and alive for new business. The 15th edition of the PRINTPACK INDIA held recently at India Expo Mart in Greater Noida, witnessed a line of brilliant demos and displays of latest innovations in machines, media and technologies from a host of leading companies and brands, and a section of signage and graphic arts players.

A big miss at the PRINTPACK INDIA 2022 was the Chinese participants and delegates. In China people still strictly follow the CORONA travel rules which prohibit any form of participation in overseas trade expos. Hopefully the rules will be lifted soon; and we will see the Chinese participants and delegates in the upcoming expos in all major cities in India. Despite all, unbelievably PRINTPACK INDIA 2022 pulled a crowd of 1,03,412 business visitors from 52 countries.

Like PRINTPACK INDIA 2022, Media Expo 2022 Mumbai provided an innovative vision of the signage and advertising world with an innovative focus on all innovations that are trendy and new in the market. In this issue, we momentarily change our Region Exclusive column to Wrapping Exclusive as we profile magnificent seven vehicle wrappers from Delhi and NCR under the column. Get a glimpse their works in the article Delhi’s Connoisseurs of Vehicle Graphics, and enjoy!

Sonal Khurana
sonal@smediagroup.in