HP study says small-medium businesses in Asia-Pacific expect to thrive in post-pandemic

Survival to Revival—the latest study of HP Inc on small-medium businesses (SMBs) in Asia-Pacific has found over 50 percent of small-medium business owners expect not just to survive but thrive in the post-pandemic, with digital transformation seen as a key part of the revival. Among them, 43 percent recorded lower productivity in June, compared to pre-COVID figures. HP released its research while introducing new services-based print solutions including an HP Roam for Business bundle, to make it easy to print on the go, and enhanced HP SecurePrint, a cloud-native solution that releases documents only to authorised users.

Completed on June 7, 2020, ‘Survival to Revival’ surveyed 1,600 SMBs across Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand and Vietnam. Only six percent of SMBs recorded higher levels of workplace productivity compared to the pre-COVID period while 43 percent recorded lower productivity. A total of 1,600 SMBs were included in the survey with 200 interviews in each of the markets.