UK’s leading creative agency TBWA\MCR has created the world’s first Digital Out of Home (DOOH) advert to be controlled by a bum for prostate cancer charity, Prost8. The campaign was a Gold winner in Ocean Outdoor UK’s annual Digital Creative Competition which seeks and rewards original bold ideas in DOOH. The campaign also took the top prize in Ocean’s European Grand Prix which brings together the Gold winners across seven different markets. Moreover, the campaign shows the scale and power of premium DOOH across Europe, all screens working together to ensure messaging to audiences has impact, at the right time during Prostate Cancer Awareness Month (March 2026).
World’s first DOOH controlled by your bum
UK’s leading creative agency TBWA\MCR has created the world’s first Digital Out of Home (DOOH) advert to be controlled by […]