Capitalising on signage opportunities with Kongsberg PCS

The recent GST reduction in India is also expected to drive consumption and stimulate economic activity across all other areas. This, combined with consumption shifting from metropolitan areas to smaller towns, opens up an opportunity for local businesses, particularly those serving retail environments, to support with reaching possible consumers.

The upcoming festive season of Dussehra and Diwali always brings with it a positive surge in the signage and display market, but also increased competition from print service providers (PSPs) offering seasonal promotions to coincide with this period.

How can signage professionals stand out in this competitive environment?

Capitalise on Timing & Personalisation

When was the last time that a promotional asset struck a chord and stayed with you? Without a doubt, that particular asset made a lasting impact by evoking an emotion that stayed with you! It was also likely made from high-quality materials and expertly finished, as it’s the little touches – from the curved edges to expertly finished straight cuts – that ensure an asset commands emotion and attention. Whether that’s laughter, surprise, awe, a thought-provoking message or even outrage. Investing in bold signage that grabs attention, backed by intentional messaging, is a bet that can pay off and keep customers returning, long after that promotion is finished.

Similarly, understanding selling points and regional differences can make a huge difference in connecting with consumers. Print’s ability to connect to deeper human emotions, thanks to its physical permanence, is perceived differently by our brains vs messages on screens, as has been well documented across a number of studies. Encouraging retail customers to invest in customised signage and in regional dialects, as well as tailoring messages to specific demographics, allows consumers to feel connected. Think of the joy of seeing well-placed, brightly coloured and expertly finished signs, diyas and marigold decorations around Diwali, for example.

Quality & Quantity

Not all signage businesses are created equal. Whether running a small outfit or a high-volume operation, quality in finishing is a key element to ensure you are able to create a lasting impression and stand out from the competition. With a diverse materials capability, focus on maximising productivity and quality finishing solutions, Kongsberg PCS works closely with its customers to help them stand out and realise their creative and business potential, whatever their size.

For high-volume signage producers and display manufacturers, the Kongsberg C Series remains a flagship offering, delivering exceptional speed, precision, and throughput. For smaller converters, sign makers, or those beginning their automation journey, the Entro Series provides a cost-effective and reliable entry point.