HBO Latino mobile media campaign to customers in high-traffic areas



Targeting the Latino communities within each city, the Citi-Mobile multiple mobile billboards extravaganza featured HBO Latino and have been activated in New York, Los Angeles and Chicago metropolitan markets. The HBO Latino mobile media campaign delivered their message to potential customers in high-traffic areas with greater influence.

NTM unveils the largest moveable billboard in US

National Transit Media (NTM) has unveiled the largest moveable backdrop/billboard in Orlando, US, for Hewlett Packard at the Specialty Imaging and Technology Expo recently held at the Orange County Convention Center. The signage is comprised of two illuminated media surfaces, using giant printed banners with a total advertising space of 4000 sq ft (2000 sq ft per side).

Headquartered in Lubbock, TX, National Transit Media provides unique and effective out-of-home and experiential marketing services to the most respected Fortune 500 companies in the United States. NTM’s commitment to innovation and pursuit of value-added concepts are the hallmark of the organisation.

Adidas China launches Olympic Games campaign
- Together in 2008, Impossible is Nothing

Recently, Adidas China, the official sportswear partner of the Beijing 2008 Olympic Games, kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate, the historic former front entrance of Beijing’s old city walls. “Together in 2008, Impossible is Nothing” is the largest Adidas brand campaign ever created by a single market. The campaign is about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves. A blend of action photography and computer graphics, “Together in 2008, Impossible is Nothing” is an integrated marketing campaign. Through a combination of TV, print, outdoor, PR, digital, point-of-sale and road shows across the country, the campaign provides various platforms enabling consumers to get closer to the athletes and the Olympic Games.

“This campaign is inspirational. Having the Chinese people behind them inspires our athletes and in turn the athletes are great examples to inspire the Chinese people to overcome their own Olympic-like challenges,” said Wang Jun, vice minister of the state general administration of sports and vice president of the Chinese Olympic committee.

Poker at airport!










Clear Channel Finland has recently created an innovative advertising campaign for an international casino. The campaign is targeted at the flight arrivals on airport that there’s an international Casino in Helsinki.

Maldives roams around South Africa… in Bus



The Maldives has recently launched a bus advertising campaign of Maldives in South Africa. Two double decker buses will feature Maldives campaign from 1st December 2007 to 31st May 2008. These buses cover main bus routes in Johannesburg.

The objective of this outdoor campaign is to further promote Maldives in South Africa, an important emerging market for Maldives.

Large-size light boxes for BMW Mini

W&Co Design Solutions, a well-known manufacturer of display light boxes, illuminated signs, poster frames and other advertising products, have recently coordinated a new light box campaign for BMW Mini. A striking flex face light box with PVC banner graphic, specifically designed for the new Mini Clubman as part of BMW’s advertising strategy, was presented in the Derby BMW Mini showroom.

The flex face technology (that allows the creation of large-sized light boxes without visible connections on the front face) appeared to be the best solution to meet the customer’s request. Upon completion and approval of the design, it took W&Co just two weeks to complete the project, which resulted in a light box over 6 meters long and 2 meters high. The outcome was beyond the client’s expectations.