Scent of salted caramel at Bondi Beach bus shelter

Celebrating the brand’s new premium Sundaes range, Ben & Jerry’s and JCDecaux joined hands to create a 3D bus shelter adorned with ice cream at Bondi Beach, the perfect spot for beachgoers to consider an impulse ice cream buy. Custom green seating and a sundae-topping roof are complemented by a push-button salted caramel scent dispenser. The gimmick is enjoying massive engagement, with more than 2450 people having already pushed the button so far. A new multisensory Ben & Jerry’s campaign is delighting bus commuters in Sydney with the sweet smells of salted caramel as they wait for the bus.