Captivating poster of Adidas Outdoor film
Scottish trials cyclist Danny MacAskill, a star of multiple YouTube smash-hit viral films such as Imaginate by Redbull, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media. It was launched on Danny’s Youtube channel on June 4 to celebrate his new brand partnership with adidas Outdoor. Short film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills. Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. After all, the poster campaign of the film allures beholders as it reflects Danny’s performance on both his imaginative approach to his riding and his unparalleled skills. It is also the fourth campaign Cut Media has worked on with Adidas.