McDonald’s in the US launched the ‘First Job Confessional’ campaign, per details shared with Marketing Dive. The effort is timed to National Employee Appreciation Day on March 6 and builds on the finding that 1 in 8 Americans have worked at the fast-food giant. The reality TV-inspired campaign turns an order kiosk into a confessional booth that doles out gift cards to consumers who share first job stories. The booth took a four-stop tour of the US. In addition, consumers who share their story on Instagram or LinkedIn with #FirstJobConfessional will have a chance to be featured on the chain’s YouTube channel.
McDonald’s campaign turns kiosks into confessionals
McDonald’s in the US launched the ‘First Job Confessional’ campaign, per details shared with Marketing Dive. The effort is timed […]