Visual Style For Brand Communication Of ASG Hospitals In Goa

Client : ASG Eye Hospital
Sector : Healthcare
Work : Signage, Wall Panels, etc.
Location : Panjim, Goa
Design firm : Fisheye

Brand Communication

Fisheye was commissioned to develop a visual style for ASG Brand communication – with a focus on their new Goa ASG Eye Hospital. Fisheye designed the external Signage Solutions and all interior Panels for ASG Goa. Fisheye also designed the Panel Grids, sourced all the photographs, and designed all graphics to illustrate the mission and vision of the Brand – which would later be applied to all other ASG Hospitals across India. For the launch, an illustrative invitation was designed highlighting the prime location of ASG Goa in Panjim.

Culture of India Focused

The illustrations and photographs at ASG Goa in Panjim were designed to communicate the mission, vision and surgical eye care services provided by the hospital with strategic focus on the culture of India. The graphic panels were spread across the reception area and two floors of the hospital.

Fisheye

Founded in 1998 by Anjila Puri, a graduate of the National Institute of Design (NID) Ahmedabad, Fisheye is a brand identity and communication design firm with creative studios in New Delhi and Goa. They embrace sustainable design to help your business be successful in a world that makes people think, feel and act. They are clever at creating iconic brands with strong personalities that works magic with its audiences, across print, social and web media to create impact. Fisheye’s works span across brand identity, print, packaging, digital and environment. For more works & details of Fisheye, logo on to: https://fisheyedesign.in

(Text & Photos Courtesy: Fisheye)