Avery Dennison India drives innovations to meet evolving needs

Sign & Graphics: Please share some new developments at Avery Dennison on the front of graphic materials for signage & graphic arts applications.

Nitin Mital: At Avery Dennison, we’re committed to driving innovation in graphic materials with a strong focus on sustainability. Our efforts include developing solutions with recycled content and reducing environmental impact throughout their lifecycle, aligning with the growing demand for eco-friendly options in India. Additionally, we’re enhancing durability and performance to address India’s diverse climate, offering materials that withstand heat, humidity, and UV exposure for long-lasting, vibrant graphics. We’re also expanding our portfolio of architectural films, which cater to the need for transforming interior and exterior spaces. These films provide versatile solutions for building improvements and commercial branding, designed to meet the unique aesthetic and functional requirements of the Indian market.

S&G: Tell us about the existing Avery Dennison’s vinyl range for both indoor and outdoor graphics.

NM: Avery Dennison’s vinyl range is engineered to meet diverse graphic needs, offering a comprehensive selection for both indoor and outdoor applications. Our pressure-sensitive materials support digital printing and computer cutting, enabling the creation of impactful wall, window, and floor graphics. Designed for flexibility, our wall graphic films effortlessly enhance interiors and exteriors, making them an ideal choice for branding updates or architectural projects. This adaptability ensures we deliver innovative solutions that meet evolving visual communication demands with precision and ease.

S&G: Also, please share about the currently trending Avery Dennison pressure-sensitive materials for wall, window, and floor graphics.

NM: Avery Dennison is witnessing strong demand for pressure-sensitive materials across wall, window, and floor graphics. Textured wall films, featuring finishes like canvas and wood grain, are reshaping interiors in retail, hospitality, and corporate settings. Our clear window films are driving trends in retail displays and architectural enhancements, offering privacy solutions and striking visual effects. For floors, our slip-resistant materials cater to way-finding, promotions, and safety signage, ensuring durability and easy removal without residue. Additionally, ease of application and removal is essential in India’s dynamic market, where time-efficient, error-minimising solutions enhance both temporary and long-term installations.

S&G: Avery Dennison’s cast films are gaining grounds, what’s your take on this?

NM: Avery Dennison Cast films, for example, MPI 1105 Easy Apply RS, offer exceptional durability and conformability, which are critical for demanding applications like vehicle wraps and long-term outdoor signage. India’s diverse climate, with its intense heat, humidity, and dust, requires materials that can withstand harsh conditions. Our cast films deliver on this front, ensuring long-lasting and vibrant graphics. The ability of these films to conform to complex curves and contours is also a major advantage, enabling seamless and professional installations. With India’s growing vehicle wrap market, our Supreme Wrapping Film series range, featuring advanced cast film technology, is driving customisation trends. Additionally, their extended lifespan makes them a cost-effective choice for outdoor signage.

S&G: How far Avery Dennison’s materials are distinguished in terms of quality and durability?

NM: Avery Dennison’s materials excel in quality and durability through advanced science and precise engineering. Our innovative adhesives ensure strong, reliable performance. Premium facestocks provide vibrant, long-lasting visuals resistant to fading and wear. We customise materials for specific applications, from flexible vehicle wraps to durable outdoor signage, while each product undergoes stringent testing for consistent reliability. With a commitment to innovation, we continuously enhance our materials to meet the evolving demands of our customers.

S&G: Tell us about Avery Dennison’s distribution network in India.

NM: Avery Dennison boasts one of the most extensive distribution networks across India and beyond, ensuring that our clients benefit from minimal lead times. This robust network guarantees swift and seamless delivery, enabling customers to execute their projects efficiently without delays. This reinforces our commitment to reliability and customer satisfaction.

S&G: What can we expect new from Avery Dennison in India in near future?

NM: Avery Dennison’s vision for the near future in India is defined by a thoughtful combination of innovation and tailored local strategies, as we remain committed to delivering cutting-edge solutions tailored to the Indian market’s dynamic needs. We are committed to using sustainable materials, aligning with India’s growing ecological awareness and our dedication to sustainability. We’re introducing a wider range of digital print solutions that offer greater customisation and on-demand graphic capabilities, while also developing materials that improve efficiency and reduce installation time and costs. We’re also committed to strengthening local partnerships and ensuring wider accessibility of our products.

S&G: What’s your goodwill advice to the signage industry fellows?

NM: To my fellow signage professionals: Let’s continue to Innovate relentlessly and embrace new technologies and sustainable practices. Prioritising quality and durability is the key to enhancing the customer experience, alongside delivering exceptional service. Building strong partnerships will help us achieve shared success, while staying adaptable to market changes will keep us ahead. By focusing on these principles, we can drive excellence across the industry together.