‘KFC Out-Doors’ campaigns celebrate new 27×4 services

Dubbed as ‘KFC Out-Doors’, this disruptive campaign in Dubai redefined what it means to be open 24×7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut doors of KFC signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. Each removed door has been transformed into an OOH installation, featuring cheeky messages like ‘Who needs doors when you never close?’ and playful QR codes with map directions that lead customers to the nearest KFC—no matter the hour. By literally removing every barrier to entry, KFC is showing that KFC is open to everyone, anytime.