AI-powered McDonald’s futuristic feast campaign in Hong Kong

McDonald’s Hong Kong celebrated Chinese New Year in a truly futuristic manner. Collaborating with DDB Group Hong Kong, the company introduced the integrated campaign that not only drew inspiration from last year’s ‘Raise Your Arches’ initiative but also takes a giant leap forward by incorporating generative AI for the first time. A noteworthy aspect of this campaign is its broad reach, utilizing social media, in-restaurant displays, and OOH advertising, with a particular focus on the bustling traveler from Hong Kong Station to Central. The campaign video is also displayed on the LED billboard at Harbour City’s entrance to Star House.