Personifying youthful, joyful & energetic Sleepyhead store

Sleepyhead, a new age D2C brand for sleep and home comfort, loves to create products and experiences that make everyday living fun and fabulous. It has impeccably been created by 4Dimensions, a multi-disciplinary design firm, based out of Bengaluru and spreads its footprints across the globe.

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Client : Sleepyhead
Sector : Retail store
Work : In-store branding
Area : 1200sqft
Location : Bengaluru
Design firm : 4Dimesions

Offering a complete home lifestyle portfolio of mattresses, furniture, home decor and much more in a combination of comfort and trendy designs, Sleepyhead’s store environment is conceptualised to personify the brand’s youthful, joyful and energetic personality articulated in a colourful, fresh, modern and clean forms. The angular ‘sleepy’ façade with the ‘winking eye’ acts as a kicker for the storytelling inside the store.

Engagements points at Sleepyhead help customers discover and demystify the brand and its offering in a simplified, casual and fun way. The store is a bouquet of themed chic and creative lifestyle setting articulated with storytelling using fun display graphics and quirky narratives.

Further, a rotating brand cubes, a doughnut seater and ‘zzleepy’, an articulated mascot form, enables a memorable fun and differentiated in-store experience. The sleep solution zone enables a comfortable experience below a ‘stary sky’.

Overall, the instagrammable environment offers a playful and entertaining in-store experience that seeks to bring joy, humor, and fun to Sleepyhead customers. All created in the 4Dimensional ways, all in classic, inspiring, youthful, joyful and energetic.

4Dimensions

4Dimensions is a multi-disciplinary design conceptualisation, realisation & roll-out management team of 50+ domain professionals based in Bengaluru. The firm creates design solutions that translate into business for their clients. 4Dimensions deals in different dimensions for projects revolving around architecture, interior design, brand identity, graphic design, way-finding, visual merchandising, engineering, phy-gital design and project management. For more about 4Dimensions & their works, visit: https://www.4dimensions.co.in