‘Printed Rituals’ conducted by Guardini Ciuffreda Studio with Kornit

D-house Laboratorio Urbano opened its doors during the Milan Design Week 2024, conducting ‘Printed Rituals’— a new project conceived by Guardini Ciuffreda Studio in collaboration with Kornit Digital. Situated at Via Lodovico il Moro, the installation in the rooms of the urban lab created a cosy and comfortable environment, enabling the exploration of infinite synergies between fashion, design, and creativity. An illusory corridor guided visitors through this journey where nature’s elements welcome them—colourful flowers, herons in flight, protective whales, fantastical elements, and delicate human beings, all imparting the value of the here and now. Garments illuminate the various rooms, transforming them into luminous lanterns.