New value addition to Value Zone Hyper Mart in Hyderabad
Value Zone Hyper Mart, promoted by South India Shopping Mall Group, is Hyderabad’s biggest hypermarket. The store is spread over 105,660 sq ft of retail space, offering over 200,000 products across diverse categories. Bengaluru’s award-winning design firm 4Dimesions has branded the mart in bold signature palettes and forms.
Display profile
Value Zone Hyper Mart is home to ranges of products like fashion for the family, footwear, luggage, furnishing, stationery, mobile accessories, and grocery. It also has a designated kids’ play area and a 9,500 sq ft food court for the long dwelling shoppers. The store’s customer-centric layout and design’s core objective is to meet the needs of customers who are increasingly seeking newer shopping formats and greater value for their spending.
Bold signature palette & forms
The store façade and environment of Value Zone Hyper Mart are physically banded in a bold signature palette and forms. Efficient way-finding signs, a convenient circulation in a racetrack aisle with visual merchandising create interesting breaks that introduce categories and help the customer navigate and experience the store’s compelling value offering and services that culminate in a bank of 20 checkout counters.
Modern & clean design line
The building and interior design lines of Value Zone Hyper Mart are kept modern and clean with interesting highlight points in focal points and on the ceilings to draw attention to categories and services. Local connect is brought though patterns and colours and bold arty interpretation of Hyderabad’s iconic architecture at the checkout point.
4Dimensions
4Dimensions is a multi-disciplinary design conceptualisation, realisation & roll-out management team of 50+ domain professionals based in Bengaluru. The firm creates design solutions that translate into business for their clients. 4Dimensions deals in different dimensions for projects revolving around architecture, interior design, brand identity, graphic design, way-finding, visual merchandising, engineering, phy-gital design and project management. For more about 4Dimensions & their works, visit: https://www.4dimensions.co.in
(Text & Photo Courtesy: 4Dimensions)